Hobby411.com began as a group of Southern California hobby shop owners nearly 20 years ago. These independant business owners recognized the benefits of sharing information and pooling advertising resources in an expanding marketplace.

The primary focus of Hobby411.com is to direct new customers to sponsor's retail stores. In a "Dot.Com World" our brick and mortar stores need all the help we can get.

Since the group's inception the economics of running a hobby shop have changed dramatically. The need to share information and promotional dollars has become more vital than ever, especially in a field as specialized as retailing hobby supplies.

Sponsoring members of Hobby411.com continue to meet every month at an informal dinner to share insights and to discuss developments in the industry. It's a great way to learn about what's selling and what's not. Keeping lines of communication open between friendly competitors is one of the many benefits of membership. Reaping the rewards of cooperative advertising and web-site sponsorship is another among many more.