began as a group of Southern California hobby shop owners nearly
20 years ago. These independant business owners recognized the benefits
of sharing information and pooling advertising resources in an expanding
The primary focus of Hobby411.com is to direct
new customers to sponsor's retail stores. In a "Dot.Com World"
our brick and mortar stores need all the help we can get.
Since the group's inception the economics of running a hobby shop
have changed dramatically. The need to share information and promotional
dollars has become more vital than ever, especially in a field as
specialized as retailing hobby supplies.
Sponsoring members of Hobby411.com continue to
meet every month at an informal dinner to share insights and to
discuss developments in the industry. It's a great way to learn
about what's selling and what's not. Keeping lines of communication
open between friendly competitors is one of the many benefits of
membership. Reaping the rewards of cooperative advertising and web-site
sponsorship is another among many more.